16+ hour, 9+ min ago   (256+ words) Australia – Melbourne Social Co has been appointed as the social media agency of record for Quest Apartment Hotels, Citadines and lyf, three hospitality brands under The Ascott Limited, following a competitive pitching process. The Melbourne-based agency will lead social media…...

4+ day, 15+ hour ago   (291+ words) Sydney, Australia – Australian pet food brand SavourLife has launched a new brand platform, “For pet parents who give a woof or meow,” developed with strategic and creative partner Ground Swell. The brand platform centres on the proposition “You give a…...

5+ day, 14+ hour ago   (344+ words) Gurugram, India – Cars24 has launched a new campaign featuring its Chief Executive Officer, Vikram Chopra, as the wise King Vikram in a playful take on the iconic Vikram-Betaal folklore, bringing the familiar legendary characters into the world of buying and selling…...

1+ week, 11+ hour ago   (735+ words) In Singapore’s competitive retail landscape, marketing teams are under growing pressure to do more than run campaigns — they need to build brand experiences that feel fresh, culturally resonant, and commercially defensible at scale. For CapitaLand Investment‘s marketing team, meeting…...

1+ week, 13+ hour ago   (290+ words) Australia — Local garage door brand B&D has appointed creative agency It’s Friday to develop a new campaign aimed at bringing a fresh perspective to the category and highlighting one of its biggest product innovations in recent years. The campaign…...

1+ week, 4+ day ago   (349+ words) India — Early.Partners has launched KYC (Know Your Customer), a three-week customer research sprint designed to help Direct-to-Consumer (D2C) brands understand the motivations behind customer behaviour and turn those insights into stronger brand and growth decisions. The new offering is aimed…...

1+ week, 5+ day ago   (673+ words) Australia – Mutti is turning its fans’ love for passata into entertainment, bringing Australian TV personality Dr. Chris Brown into an unexpected romance storyline for the latest instalment of its “Confessions of a Muttiholic: Saucy Stories” campaign with WiredCo. The campaign…...

1+ week, 5+ day ago   (399+ words) Singapore — Former UltraSuperNew executives Sarah Emmanuel-Cheong and Edric Cheong have launched Chop Shop, a new multidisciplinary creative collective in Singapore designed to bring together specialist talent based on what each brand challenge requires. The collective is led by the husband-and-wife…...

1+ week, 5+ day ago   (264+ words) Mumbai, India — De Beers Group has expanded its ‘Love, From Bestie’ campaign with a Friendship Day podcast hosted by lifestyle portal Tweak, alongside retail activations, celebrity content and its Bestie Bracelet Collection. The podcast brought together young changemakers to discuss…...

1+ week, 5+ day ago   (258+ words) marketech apac Conran Design Mumbai strengthens leadership with Tazeen Shaikh, Jervin D’Souza appointments Mumbai, India — Conran Design Mumbai, Havas’ global brand and design consultancy, has appointed Tazeen Shaikh as Associate Creative Director and Jervin D’Souza as Client Partner, strengthening its…...